MessageMe â€" a messaging app that launched in March with a little Facebook controversy thrown in â€" has raised another $10 million, according to an SEC filing earlier today. The Series A round was led by Greylock Partners; and as part of it, John Lilly, the ex-CEO of Mozilla who is now a partner at Greylock, will be joining the board of LittleInc Labs, makers of MessageMe.
TechCrunch understands that others participating in this round are the same investors from LittleInc Labs’ $1.9 million seed round, including True Ventures, First Round Capital, Google Ventures, SVAngel, Resolut.vc, Andreessen Horowitz, and Social+Capital Partnership. The company’s angels also include Airbnb’s Brian Pokorny, Hiten Shah, Eric Wu and TinyCo CEO Suleman Ali.
Although the seed round was announced in March, just weeks after the launch of the app, it actually closed last year and went towards the company’s launch. This newest round will be used to help MessageMe keep up with growth in the future, as it faces up to an increasingly crowded field of competitors. They include biggies like WhatsApp and Facebook Messenger, both of which are popular across a number of regions; those that have built up strong followings in local markets, such as KakaoTalk in South Korea and Line in Japan; and newer contenders like the new Hangouts app from Google.
Amidst (or perhaps despite) all the competition, MessageMe continues to grow fast.
Two months ago, the app was seeing 500 notifications per second among 1 million users â€" despite the fact that Facebook cut MessageMe off from Social Graph access one week after it launched. The reason for that appeared to be the same as for other apps that faced the same fate: they are not allowed to use “Find Friends†features to seek out Facebook contacts on third-party apps, when those third-party apps are deemed to be competitive to/replicating core Facebook services.
Today the sent rate is apparently significantly higher, as are user numbers. We understand that the company will be sharing more specific numbers next week when it also will be announcing details for how LittleInc Labs plans to make money from its ad-free, free-to-download app.
On that front, there have already been some fairly obvious clues as to what those plans might entail: In addition to multimedia options in the app to send messages as pictures, doodles, video, voice, location and music, there are also tabs for stickers and money.
Conversely, although the two co-founders, Arjun Sethi and Justin Rosenthal, have had extensive experience with social gaming in past roles, including long periods for both at LOLapps, it’s noticeable that there is no games tab on that dashboard.
Stickers, of course, have been a very popular value-added service for other apps like Line, which makes millions each month from stickers; and other messaging apps like Path are now adopting them, too.
Money is a newer area in messaging but one that is also being chased by more than one party: Google just yesterday announced that Google Wallet would be integrated with Gmail, letting users send money as attachments. Peer-to-peer money transfers via mobile, meanwhile, have been a much-used service particularly in developing markets, where users may not have bank accounts. MessageMe could play on both of these concepts, depending on who it partners with to provide the service.
Messageme.com is to provide an emotionally engaging communication experience that’s fun, lightweight and ubiquitous. Messaging revolves around a simple loop: users send messages and respond to messages. Social gaming showed that there are ways to tweak the experience around this loop to increase its performance drastically by influencing the emotions surrounding reciprocal interactions. They believe there is a large opportunity to provide a new level of engagement and excitement in messaging apps by applying these techniques and philosophies.
Greylock partners with entrepreneurs to help them build market-leading businesses. Over the past 45 years the firm has worked with hundreds of companies, 150 of which have gone on to IPOs and 100 of which have gone on to profitable M&A events. Such companies include Ascend Communications, CheckFree, CipherTrust, Constant Contact, Continental Cable, Decru, Data Domain, DoubleClick, Farecast, Internet Security Systems, Ikanos, Legato, Media Metrix, Millennium Pharmaceuticals, Openwave, Open Market, OutlookSoft, Polyserve, Red Hat, RightNow Technologies, Success Factors, Tellabs,...
John joined Greylock as a partner in 2011. Prior to Greylock, John was CEO of Mozilla, the organization behind Firefox, an open source Web browser used by more than 450 million people. John also co-founded Reactivity, an enterprise security infrastructure company acquired by Cisco in 2007, where he served as founding CEO and later CTO. Earlier in his career, John held positions on the executive team at Trilogy Software and as a Senior Scientist in Apple’s research labs. John is currently...
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