A big move for Softbank into the gaming world, and a massive investment for Finnish gaming juggernaut Supercell. The company is selling a 51% stake for $1.53 billion to Japan’s SoftBank and GungHo OnLine Entertainment, a games developer. This strategic investment, which will be used to fuel Supercell’s global expansion, effectively represents a quadrupled valuation for Supercell to over $3 billion in the last seven months.
GungHo and Supercell have a pre-existing relationship announced earlier this year for in-game collaboration. Softbank, meanwhile, has been a major investor not just in mobile carrier networks, but also as a investor in services to run across those networks. Its a major player both in Japan as well as in the U.S. with Sprint and has long held big ambitions to grow its business in mobile overall. In this deal, GungHo is investing 20% of the amount, and SoftBank the remaining 31%.
The 51% stake and value of it was first reported by a reporter at WSJ before getting confirmed by Supercell.
Since opening for business in 2010 the maker of Clash of Clans has been on a growth tear. On a relatively small portfolio, essentially just Clash of Clans and Hay Day, the company has managed to hold on to the number-one games publisher position between February 2013 AND August 2013. The two games, meanwhile, have been the top grossing games respectively in some 137 and 96 Apple App Store countries.
(One of its lead investors once told me that he’d never seen growth like it, among all of the companies it has ever done business with, ever.) That resulted in the company raising a $130 million round at a $770 million valuation in April of this year. The company has clearly continued to grow, nearly quadrupling that valuation in the last seven months.
Update: Below is the blog post from Supercell on the deal that we earlier managed to get before it was posted on the site. The photo above of Ilkka Paananen, CEO of Supercell, and Masayoshi Son, CEO of Softbank, is from that post.
The investment comes at a key moment in the world of social and mobile gaming. King.com is reportedly gearing up for an IPO, and all eyes are on troubled Zynga and its upcoming quarterly earnings as an indication of whether the public markets are really the best home for fast-growing gaming companies.
In that context, Supercell so far has chosen to take a different route, backing away from turning to the public markets, with all their scrutiny, and instead giving employees and shareholders liquidity through secondary sales and going to VCs for further investments. That seems to be the motivation with taking this investment, too:
“This new partnership will accelerate Supercell towards our goal of being the first truly global games company, and gives us enough time to get there,†Paananen writes in the post below. (Emphasis mine.)
In this case, with SoftBank’s and GungHo’s investments come more secondary share sales. “As many of you know, a big part of Supercell’s culture is the idea of ‘we are all in this together.’†Paananen writes. “In line with this thinking, everyone at the company will participate in the upside and receive a portion of the proceeds from the investment. None of us work here just for of money, but when the company succeeds, everyone should get their fair share of it and this transaction is no exception.â€
SoftBank has yet to put out an official release but Masa, who Paananen describes the most long-term thinkers he has ever met, gets a chance to explain the rationale for SoftBank in the blog post:
“In [SoftBank's] quest to become the #1 mobile Internet company, we scour the globe in search of interesting opportunities and right now some of the most exciting companies and innovations are coming out of Finland. Supercell is one of those rare and special companies. While your success is impressive, it is your amazing culture and deep passion that truly inspired me. After getting to know Ilkka and some of the team, it became clear to me that you, like us at Softbank, are on a similar long and aspirational journey to shape the future of entertainment for the next hundred years. And, I’m excited to see an independent Supercell continue to rise with great people and great games, delivering happiness to so many people around the world.â€
This is also a significant growth story for Finnish Supercell. Although the company’s management now splits time between San Francisco and Helsinki, all development and operations are still in its home country and intends to remain that way. “I think more and more people in this country are realizing that there is life after Nokia!†Paananen writes.
Developing. Refresh for updates.
Hi Everyone,
I have some very exciting news to share with you today. We have received a strategic investment of $1.5 billion from SoftBank and GungHo. This new partnership will accelerate Supercell towards our goal of being the first truly global games company, and gives us enough time to get there.
Let me try to explain why.
The combination of tablets, mobile and the free-to-play business model has created a new market for games, one that will be accessible to billions of consumers, more people than ever before in the history of games. This truly is a new era of gaming and has opened up exciting opportunities for new kinds of companies.
At Supercell, one of our greatest aspirations is to become the first truly global games company, one that has a strong foothold in both the West and the East, including Japan, Korea and China. We want to build a company that people all over the globe will look back in 30 years and talk about all the great games that we developed and the impact they had on people’s lives. The same way I personally feel about Nintendo, for example.
This is a lofty goal and getting there takes persistence, passion, and luck â€" but just as importantly, it takes time, and requires a lot of patience. Even if we have had a pretty good start on our journey, it is still very early days. Creating history takes time.
The strategic investment from SoftBank helps us to accelerate towards our goal in two different ways:
1) SoftBank provides us with a massive selection of strategic resources that will help us deliver our games to hundreds of millions of new consumers all over the globe.
2) SoftBank is all about the long term. In fact, I have never met anyone who thinks as long term as its founder, Masayoshi Son, does. When we first met, he told me he has a 300-year vision, and I thought he was joking until the following day when he ran me through what it actually looks like and it is indeed very real and extremely inspirational. When you meet someone like Masa you realize what it takes to build a global business that will last forever. It further strengthened my belief that, we are just getting started. As a company, we are 3 years old so we’re only 1% done if we plan for the next 300 years.
In his own words, here’s what Masa wanted to tell our players, employees and friends about Supercell and our new partnership:
“In our quest to become the #1 mobile Internet company, we scour the globe in search of interesting opportunities and right now some of the most exciting companies and innovations are coming out of Finland. Supercell is one of those rare and special companies. While your success is impressive, it is your amazing culture and deep passion that truly inspired me. After getting to know Ilkka and some of the team, it became clear to me that you, like us at Softbank, are on a similar long and aspirational journey to shape the future of entertainment for the next hundred years. And, I’m excited to see an independent Supercell continue to rise with great people and great games, delivering happiness to so many people around the world.â€
This new partnership also takes our collaboration with our good friends at GungHo to the next level. We are super excited to have them participate in this investment by putting in 20% of the total amount. We’ve had a great collaboration between Puzzle & Dragons and Clash of Clans. They’re an amazing bunch of people, and they have a terrific culture. Through them we’ve come to learn that the Japanese and Finnish cultures are pretty similar on many levels. Not only when it comes to taking your shoes off before you enter someone’s home, but also and more importantly, when it comes to partying, if you know what I mean.
It may sound like a detail, but I should also mention that the company that will end up owning 51% of Supercell is incorporated in Finland. This is both exciting and important for me personally. Although our aspirations are global, our roots and future are very much in Finland. Our operations remain in Finland, our management team remains in Finland and in San Francisco, and we continue to pay taxes in Finland. I think more and more people in this country are realizing that there is life after Nokia!
Naturally, this transaction is great for us from an economic perspective. As many of you know, a big part of Supercell’s culture is the idea of “we are all in this togetherâ€. In line with this thinking, everyone at the company will participate in the upside and receive a portion of the proceeds from the investment. None of us work here just for of money, but when the company succeeds, everyone should get their fair share of it and this transaction is no exception.
Although we now have a major new investor in Softbank, it is extremely important to understand that we are still in full control of our future and will continue to operate independently. In fact, and this may sound surprising to some, I feel that with this deal, we’re now more independent and in control of our future than we ever have been.
Lastly, I want to thank our players, all the Supercellians, and everyone else whose support has been so valuable in getting us this far. We’ve had an amazing journey together, and it will only get more exciting in the years to come.
Thank you for reading this far. I know this was a lengthy post, but since this is such an important milestone for the company, I wanted to take the time to fully explain our thinking behind it and exactly what it means to all of you.
Now, let’s go make history together! Kippis! Kampai!
SoftBank is a Japanese telecommunications and media corporation, headquartered in Tokyo and founded in 1981 by Masayoshi Son. With a market capitalization of around $20 billion, SoftBank is one of the biggest Internet-related companies in Asia. SoftBank operates in various fields such as broadband infrastructure, e-commerce, Internet services, fixed-line telecommunications, mobile phone and web business, financial services and many more. The company took over mobile phone operations from Vodafone Japan in 2006 and is currently No. 3 among the main...
Supercell reimagines games with a Tablet First strategy. Based in Helsinki, Finland, with North American operations in San Francisco, Supercell was formed by games industry veterans who have collectively developed more than 165 games across 12 platforms. Supercell is backed by Accel Partners and London Venture Partners (LVP). For more information on Supercell, visit: http://www.supercell.net.
GungHo Online Entertainment America (GOEA) is a multiplatform publisher dedicated to delivering the best titles, content and support for the online gaming community. Established in 2012 and led by former Square Enix and XSEED Games executive Jun Iwasaki, GOEA is the US division of GungHo Online Entertainment, an established Japanese publisher. GOEA’s content partners include leading developers Game Arts, Acquire and Gravity, all of which are subsidiaries of GungHo Online Entertainment. GOEA publishes and distributes network-oriented games for console, handheld,...
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