Mind Candy Releases Teaser Of New World Of Warriors Game

Mind Candy, the company that came up with the hugely successful Moshi Monsters kids game, began back in 2003 as a back-bedroom project by the colourful entrepreneur Michael Acton Smith. It’s now approaching 100 million registered users of its games aimed at young kids, and brings in healthy revenues its franchise deals and spin-offs. But it has a problem. Kids have switched in their droves over to mobile and tablet games, and Moshi Monsters has long been a Web game.

Last year Acton Smith said they would launch three brand new gaming worlds in the next few months. This is after it acquired a games studio in 2012.

Well, it’s hash’t launched three yet, but today it revealed plans to launch one, at least.

“World of Warriors” has been in development “for the last year” according to Acton Smith in a blog post today. And it is the first project for Mind Candy which exists outside of the Moshi Monsters universe.

The game is described as “an epic combat strategy game with a unique skill element drawing from history’s greatest warriors. The game will be available on iOS and Android and will appeal to casual gamers of all ages, aiming for a 6+ rating.”

Mind Candy has released a teaser video, below.

Fans who sign up will be able to get future sneak peeks and be the first to play the game.

The game looks like it might be similar to Clash of Clans, the runaway hit by SuperCell â€" through it looks like it pitched at an even young audience.

Is this a new franchise play, with comics and stickers and all the usual Moshi stuff I ask?

“The World Of Warriors is the start of a new universe,” says Acton Smith. “The game will be at the heart everything we do and we think Warriors has tremendous potential for a franchise. This is a game that’s not just for kids â€" but for everyone to get involved with.”

Will it have in-game payments? “We’ve had an incredible reaction so far and we’ll reveal more details over the next few months, so stay tuned.” So, no detail there yet.

Is it indeed positioned against clash of clans? “We see this game somewhere between Game Of Thrones meets Pokemon! It’s a unique genre and importantly the game pulls from history’s greatest warriors and cultures, so it also has an educational angle,” says Acton Smith.

Last year Acton Smith said the company was making a big shift to a mobile strategy and that it was “vital that we crack this.”

The question is whether this game is going to Mind Candy’s big break into mobile… or not.