TechCrunch Tokyo 2012 Winner Whill Launches Kickstarter Campaign For Its Personal Mobility Device

Whill, the mobility device maker that won the grand prize at TechCrunch Tokyo’s 2012 event, has launched a Kickstarter campaign that will raise funds needed to fine-tune the final version of its flagship product, the WHILL Type-A, and develop its companion app.

Though the Type-A was initially created as a wheelchair alternative, the startup, which was founded by former Sony, Olympus, and Toyota engineers, does not refer to it as a wheelchair because “we are focused on personal mobility for everyone,” director of business development Atsushi Mizushima told TechCrunch.

The Type-A, which received an Red Dot Design Award honorable mention for product design, has a turning radius of 28-inches, a four-wheel drive so it can handle a wide range of terrain, and incline capability of about 10 degrees.

If the Kickstarter campaign, which has already raised more than $10,000 out of the $30,000 it is seeking before July 12, is successful, Whill will use the funds to develop a smartphone app that will integrate with the Type-A and allow users to remotely control their device, find the nearest charging station, and send feedback along with hardware diagnostic reports to the company in case of problems.

To get a Whill Type-A, you have to pledge $9,500 or more, but pledge of $100 will get you a trip to Whill’s headquarters and tech shop in Silicon Valley.